Something shifted. Your next client isn't opening Google and scrolling through links anymore. They're typing a question into ChatGPT. They're asking Perplexity. They're getting an answer from Google before they ever see a website.
And that answer has someone's name in it.
Right now, in your city, someone is asking an AI to recommend a therapist, a coach, a consultant, a specialist — exactly like you. The name that comes back isn't necessarily the best. It's simply the one whose online presence was built for the way people search today.
Most small business owners don't know this is happening. By the time they do, a competitor has already claimed that ground.